{"id":882,"date":"2026-03-25T14:25:32","date_gmt":"2026-03-25T19:25:32","guid":{"rendered":"https:\/\/campaignmonstg.wpengine.com\/blog\/email-marketing\/announcing-a-change-of-company-details-to-your-customers\/"},"modified":"2026-03-25T17:51:20","modified_gmt":"2026-03-25T22:51:20","slug":"announcing-a-change-of-company-details-to-your-customers","status":"publish","type":"post","link":"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/announcing-a-change-of-company-details-to-your-customers\/","title":{"rendered":"Announcing a Change of Company Details to Your Customers"},"content":{"rendered":"<p><span class=\"lead\">Whether you&#8217;re rebranding, merging with another company, changing your business name, or updating your contact details, how you communicate these changes to your customers can make or break customer trust and retention.<\/span><\/p>\n<p>A well-crafted announcement does more than inform\u2014it reassures customers that the company they&#8217;ve come to trust isn&#8217;t going anywhere, even if the name on the door is different.<\/p>\n<p>In this guide, we\u2019ll show you how to nail that transition. We\u2019ve put together:<\/p>\n<ul>\n<li><strong>Customizable templates<\/strong> for every major business shift.<\/li>\n<li><strong>Real-world examples<\/strong> from brands that handled change like pros.<\/li>\n<li><strong>Actionable strategies<\/strong> to turn potential confusion into a chance to build even deeper trust.<\/li>\n<\/ul>\n<p>Ready? Let\u2019s go.<\/p>\n<h2><strong>What is a company change announcement?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63131\" title=\"man with megaphone pointing\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image7.jpg\" alt=\"man with megaphone pointing\" width=\"1999\" height=\"1333\" srcset=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image7.jpg 1999w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image7-300x200.jpg 300w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image7-1024x683.jpg 1024w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image7-768x512.jpg 768w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image7-1536x1024.jpg 1536w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image7-1076x718.jpg 1076w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image7-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Photo by <a href=\"https:\/\/www.pexels.com\/photo\/man-with-megaphone-pointing-3851255\/\">Pressmaster<\/a><\/p>\n<p>A company change announcement is a formal communication that notifies customers, clients, and stakeholders about significant changes to your business. These announcements typically cover:<\/p>\n<ul>\n<li><strong>Company name changes<\/strong>: When your business adopts a new legal or trading name<\/li>\n<li><strong>Rebranding<\/strong>: Updates to visual identity including logos, colors, and design<\/li>\n<li><strong>Mergers and acquisitions<\/strong>: When two companies combine or one acquires another<\/li>\n<li><strong>Contact detail changes<\/strong>: New email addresses, phone numbers, or physical locations<\/li>\n<li><strong>Ownership transitions<\/strong>: Changes in company leadership or structure<\/li>\n<li><strong>Domain or website changes<\/strong>: When your web address or online presence changes<\/li>\n<\/ul>\n<p>The goal of any company change announcement is to maintain customer trust, prevent confusion, and ensure a smooth transition. Done right, it&#8217;s also an opportunity to re-engage your audience and reinforce what makes your business valuable.<\/p>\n<h2><strong>Why company change announcements matter<\/strong><\/h2>\n<p>Getting your announcement right isn&#8217;t just good practice\u2014it directly impacts your bottom line. Here&#8217;s why:<\/p>\n<h3><strong>1. Protect your sender reputation and deliverability<\/strong><\/h3>\n<p>When you change your company name or email domain, you risk triggering spam filters. Subscribers who don&#8217;t recognize your new sender name may mark your emails as spam, damaging your <a href=\"\/resources\/guides\/email-deliverability\/\">email deliverability<\/a> for all future campaigns.<\/p>\n<p>A clear announcement that explains the change\u2014sent from your recognized &#8220;From&#8221; address\u2014helps customers connect your old and new identities before you make the switch.<\/p>\n<h3><strong>2. Reduce unsubscribes and complaints<\/strong><\/h3>\n<p>Sudden, unexplained changes confuse customers. Confusion leads to unsubscribes and spam complaints. According to email marketing benchmarks, announcement emails that provide clear context see significantly higher engagement than abrupt changes.<\/p>\n<h3><strong>3. Strengthen customer relationships<\/strong><\/h3>\n<p>A company transition is a chance to remind customers why they chose you in the first place. Your announcement can reinforce your commitment to service quality and give customers confidence that despite external changes, the value they receive remains the same\u2014or is getting better.<\/p>\n<h3><strong>4. Create a marketing opportunity<\/strong><\/h3>\n<p>Many successful companies use rebrand announcements to:<\/p>\n<ul>\n<li>Re-engage dormant subscribers<\/li>\n<li>Promote new features or improvements<\/li>\n<li>Offer special incentives to explore your refreshed brand<\/li>\n<li>Generate buzz and social sharing<\/li>\n<\/ul>\n<h2><strong>How to write a company change announcement in 7 steps<\/strong><\/h2>\n<h3><strong>Step 1: Lead with clarity in your subject line<\/strong><\/h3>\n<p>Your <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-subject-lines\/\">subject line<\/a> is the most important element of your announcement. Make it impossible to miss what&#8217;s happening.<\/p>\n<p><strong>Effective subject line formulas:<\/strong><\/p>\n<figure class=\"branding-table\">\n<table>\n<tbody>\n<tr>\n<th><strong>Change type<\/strong><\/th>\n<th><strong>Subject line example<\/strong><\/th>\n<\/tr>\n<tr>\n<td>Name change<\/td>\n<td>&#8220;[Old Name] is now [New Name]&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Rebranding<\/td>\n<td>&#8220;We&#8217;ve got a new look! Introducing the new [Company Name]&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Merger<\/td>\n<td>&#8220;Exciting news: [Company A] and [Company B] are joining forces&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Contact change<\/td>\n<td>&#8220;Important: Our email address is changing&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Address change<\/td>\n<td>&#8220;We&#8217;re moving! Our new location starting [Date]&#8221;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>What to avoid:<\/strong><\/p>\n<ul>\n<li>Vague subject lines like &#8220;Big news!&#8221; or &#8220;Something exciting is coming&#8221;<\/li>\n<li>Subject lines that don&#8217;t mention the change at all<\/li>\n<li>Clickbait that doesn&#8217;t deliver on its promise<\/li>\n<\/ul>\n<h4><strong>Example: Threadbird Printing (Name Change)<\/strong><\/h4>\n<p><a href=\"https:\/\/www.threadbird.com\/\">Threadbird Printing<\/a> (formerly Storenvy Printing) ticked most of the necessary boxes when it announced its rebrand to their subscribers:<\/p>\n<p>From: Storenvy &lt;printing[at]storenvy.com&gt;<br \/>\nSubject: Storenvy Printing is now Threadbird Printing<\/p>\n<p><a href=\"https:\/\/threadbrid.cmail1.com\/T\/ViewEmail\/r\/8FB9FF4044AA3643\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/\/www.campaignmonitor.com\/wp-content\/uploads\/2010\/09\/we_changed.jpg\" alt=\"Threadbird Printing\" width=\"530\" height=\"556\" \/><\/a><\/p>\n<p>There are a couple of things we love about this newsletter. First of all, you don\u2019t even have to open it to see that Storenvy Printing is now called Threadbird Printing. The subject line says it all. This is excellent for busy, inbox-overloaded subscribers who might not have time to actually open (or keep) what they might assume is another marketing message.<\/p>\n<p>And the sender name and domain is still the established and recognized company brand. Despite the temptation to quickly switch over to the new \u201cFrom:\u201d line, Threadbird Printing recognizes that their new name may not be familiar to their customers. Using the old sender name gives customers a chance to associate both Storenvy Printing and Threadbird Printing as one and the same company prior to sending under the new Threadbird banner.<\/p>\n<p><strong>What they did right:<\/strong><\/p>\n<ul>\n<li>Subject line immediately stated the change: &#8220;Storenvy Printing is now Threadbird Printing&#8221;<\/li>\n<li>Sent from the original Storenvy sender name (not the unfamiliar new name)<\/li>\n<li>Featured both old and new branding prominently<\/li>\n<li>Reassured customers they&#8217;re &#8220;the same great people with the same great service&#8221;<\/li>\n<li>Included an incentive (sale) to drive engagement<\/li>\n<li>Announced the new website<\/li>\n<\/ul>\n<p><strong>Key takeaway:<\/strong> Transition gradually. Don&#8217;t abandon your recognized identity overnight.<\/p>\n<h3><strong>Step 2: Send from your recognized \u201cfrom\u201d address<\/strong><\/h3>\n<p>This is critical: send your announcement from the email address your customers already know and trust. Even if you&#8217;re changing your email domain, the first announcement should come from your current, recognized address.<\/p>\n<p><strong>Why this matters:<\/strong><\/p>\n<ul>\n<li>Your new company name may not be familiar to subscribers<\/li>\n<li>Emails from unknown senders are more likely to be ignored or marked as spam<\/li>\n<li>Customers need a chance to connect your old and new identity<\/li>\n<\/ul>\n<p>Once you&#8217;ve sent your initial announcement, you can begin transitioning to your new &#8220;From&#8221; address while including a reminder about the change in subsequent emails.<\/p>\n<h3><strong>Step 3: Explain what\u2019s changing and what\u2019s not<\/strong><\/h3>\n<p>Be specific about what is changing, but equally clear about what&#8217;s staying the same. Customers want to know:<\/p>\n<ul>\n<li><strong>The specific change:<\/strong> New name, new logo, new location, etc.<\/li>\n<li><strong>When it takes effect:<\/strong> Give a clear date<\/li>\n<li><strong>Why it&#8217;s happening:<\/strong> Brief context without overwhelming detail<\/li>\n<li><strong>What stays the same:<\/strong> Service quality, their account, their contact, etc.<\/li>\n<li><strong>What they need to do:<\/strong> Usually nothing, but be explicit<\/li>\n<\/ul>\n<h4>Example: TransferWise \u2192 Wise (Name Simplification)<\/h4>\n<p>When TransferWise shortened its name to Wise, their announcement email:<br \/>\n<a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63132\" title=\"wise email example\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image1.jpg\" alt=\"wise email example\" width=\"500\" height=\"706\" srcset=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image1.jpg 1414w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image1-212x300.jpg 212w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image1-724x1024.jpg 724w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image1-768x1086.jpg 768w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image1-1086x1536.jpg 1086w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image1-1076x1522.jpg 1076w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63133\" title=\"wise website\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image6.png\" alt=\"wise website\" width=\"265\" height=\"669\" srcset=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image6.png 530w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image6-119x300.png 119w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image6-406x1024.png 406w\" sizes=\"auto, (max-width: 265px) 100vw, 265px\" \/><\/a><\/p>\n<p><strong>What they did right:<\/strong><\/p>\n<ul>\n<li>Crystal clear subject line announcing the new name<\/li>\n<li>Explained that the service remains unchanged<\/li>\n<li>Kept the email brief and scannable<\/li>\n<li>Included a CTA to share the news with friends<\/li>\n<li>Linked to a detailed announcement post for those wanting more information<\/li>\n<li>Followed with an email that prominently featured the new Forest Green branding so users would recognize the updated app icon immediately.<\/li>\n<\/ul>\n<p><strong>Key takeaway:<\/strong> Not every name change needs a lengthy explanation. Sometimes simple is better.<\/p>\n<h3><strong>Step 4: Address potential concerns<\/strong><\/h3>\n<p>Put yourself in your customer&#8217;s shoes. What questions or worries might they have? Address them proactively:<\/p>\n<ul>\n<li>&#8220;Will my account still work?&#8221;<\/li>\n<li>&#8220;Do I need to update anything on my end?&#8221;<\/li>\n<li>&#8220;Will prices change?&#8221;<\/li>\n<li>&#8220;Is the company being sold?&#8221;<\/li>\n<li>&#8220;Will I still be able to reach support?&#8221;<\/li>\n<\/ul>\n<p>A brief FAQ section or a few reassurance points can prevent a flood of support tickets and reduce anxiety.<\/p>\n<h4><strong>Example: AngelList Talent \u2192 Wellfound<\/strong><\/h4>\n<p>After a decade of operating under the AngelList umbrella, the startup recruitment platform officially branched out on its own with a complete rebrand to Wellfound.<\/p>\n<p><strong>Subject Line:<\/strong> AngelList Talent is now Wellfound<\/p>\n<p><a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63134\" title=\"wellfound email example\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image9.png\" alt=\"wellfound email example\" width=\"986\" height=\"1364\" srcset=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image9.png 986w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image9-217x300.png 217w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image9-740x1024.png 740w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image9-768x1062.png 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/><\/a><\/p>\n<p>In this announcement email, the team explains that while their name has changed, they are doubling down on their primary mission: helping the startup community &#8220;find what&#8217;s next&#8221; through their specialized job board and talent tools.<\/p>\n<p><strong>What they did right:<\/strong><\/p>\n<ul>\n<li>Header uses a high-contrast graphic to bridge the gap between the old and new names<\/li>\n<li>Clarifies that while the talent branch is spinning off, AngelList Venture stays the same<\/li>\n<li>Copy provides a clear timeline for the domain change so users know when to switch URLs<\/li>\n<li>Links to a full announcement from the CEO to give the &#8220;why&#8221; behind the strategic move<\/li>\n<\/ul>\n<h3><strong>Step 5: Showcase your new brand (But keep the old visible)<\/strong><\/h3>\n<p>For rebranding announcements, your email is the perfect place to introduce your new visual identity. But don&#8217;t abandon your old branding entirely in this first communication.<\/p>\n<p><strong>Best practice:<\/strong> Include both old and new logos or branding elements so customers can make the visual connection between who you were and who you&#8217;re becoming.<\/p>\n<h3><strong>Step 6: Include a clear call-to-action<\/strong><\/h3>\n<p>What do you want customers to do after reading your announcement? A strong call-to-action guides readers toward the next step.<\/p>\n<p><strong>Effective CTAs for change announcements:<\/strong><\/p>\n<ul>\n<li>&#8220;Visit our new website&#8221;: Drive traffic to explore your refreshed brand<\/li>\n<li>&#8220;Update your address book&#8221;: Encourage customers to add your new email address<\/li>\n<li>&#8220;Shop our rebrand celebration sale&#8221;: Turn the announcement into a conversion opportunity<\/li>\n<li>&#8220;Share your thoughts&#8221;: Collect feedback and create engagement<\/li>\n<li>&#8220;Follow us on social&#8221;: Connect across channels<\/li>\n<\/ul>\n<h4><strong>Example: Lucent Health \u2192 &#8220;The New Lucent&#8221; (Corporate Rebrand)<\/strong><\/h4>\n<p>Lucent Health used this corporate rebrand announcement to signal a major evolution in their business following years of rapid growth and the acquisition of three separate companies.<\/p>\n<p>By positioning the change as &#8220;The New Lucent,&#8221; they aim to unify their expanded expertise under a single vision focused on giving employers more control over healthcare costs and improving the experience for their employees.<\/p>\n<p><strong>Subject:<\/strong> Welcome to the New Lucent Health<\/p>\n<p><a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2026\/03\/lucent-health-email-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-41183 alignnone\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2026\/03\/lucent-health-email-scaled.jpg\" alt=\"It contains a personal message from the CEO.\" width=\"336\" height=\"2560\" \/><\/a><\/p>\n<p><strong>What they did right:<\/strong><\/p>\n<ul>\n<li>Warm and personable messagimg, making a corporate shift feel accessible<\/li>\n<li>Explains company-wide changes and how the new identity supports their evolving mission<\/li>\n<li>Contains a personal message from the CEO to build executive transparency and trust<\/li>\n<\/ul>\n<h3><strong>Step 7: Plan your follow-up communication<\/strong><\/h3>\n<p>One email is rarely enough. Plan a series of communications:<\/p>\n<figure class=\"branding-table\">\n<table>\n<tbody>\n<tr>\n<th><strong>Email<\/strong><\/th>\n<th><strong>Timing<\/strong><\/th>\n<th><strong>Purpose<\/strong><\/th>\n<\/tr>\n<tr>\n<td>Announcement<\/td>\n<td>2\u20134 weeks before change<\/td>\n<td>Alert customers to upcoming change<\/td>\n<\/tr>\n<tr>\n<td>Reminder<\/td>\n<td>1 week before<\/td>\n<td>Catch those who missed the first email<\/td>\n<\/tr>\n<tr>\n<td>Go-live confirmation<\/td>\n<td>Day of change<\/td>\n<td>Confirm the transition is complete<\/td>\n<\/tr>\n<tr>\n<td>Follow-up<\/td>\n<td>1\u20132 weeks after<\/td>\n<td>Address questions and re-engage<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Use <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/segmentation\/\">segmentation<\/a> to target subscribers who didn&#8217;t open your first announcement with follow-up messages.<\/p>\n<h2><strong>Company change announcement templates<\/strong><\/h2>\n<p>If you\u2019re planning a rebrand, these templates will help you announce the change clearly while maintaining the trust you&#8217;ve built with your audience.<\/p>\n<h3><strong>Template 1: Company Name change<\/strong><\/h3>\n<p><strong>Subject:<\/strong> [Old Company Name] is now [New Company Name]<\/p>\n<p>Dear [First Name],<\/p>\n<p>We have exciting news to share: [Old Company Name] is officially becoming [New Company Name], effective [Date].<\/p>\n<p><strong>Why the change?<\/strong> [Brief 1\u20132 sentence explanation\u2014growth, evolution, new direction, etc.]<\/p>\n<p><strong>What this means for you:<\/strong><\/p>\n<ul>\n<li>Your account, login, and history remain unchanged<\/li>\n<li>Our team and commitment to quality stay the same<\/li>\n<li>You don&#8217;t need to take any action<\/li>\n<\/ul>\n<p><strong>What&#8217;s new:<\/strong><\/p>\n<ul>\n<li>Fresh name that better reflects who we are today<\/li>\n<li>Updated look and feel<\/li>\n<li>[Any new features, improvements, or offerings]<\/li>\n<\/ul>\n<p>We&#8217;re the same great team, now with a name that matches our ambitions. Thank you for being part of our journey.<\/p>\n<p>Have questions? Reply to this email or reach us at [support email].<\/p>\n<p>Warmly, [Signature]<\/p>\n<p>P.S. Our emails will soon come from [new email address]. Add us to your contacts so you don&#8217;t miss a thing!<\/p>\n<h3><strong>Template 2: Visual rebrand announcement<\/strong><\/h3>\n<p><strong>Subject:<\/strong> We&#8217;ve got a new look! \u2728<\/p>\n<p>Hi [First Name],<\/p>\n<p>We&#8217;ve been busy! After [X years\/months] of serving customers like you, we decided it was time for a fresh look that better represents who we are and where we&#8217;re headed.<\/p>\n<p><strong>Introducing the new [Company Name]<\/strong> [Include before\/after logo visual]<\/p>\n<p><strong>What&#8217;s changing:<\/strong><\/p>\n<ul>\n<li>New logo and visual identity<\/li>\n<li>Refreshed website experience<\/li>\n<li>[Any other updates]<\/li>\n<\/ul>\n<p><strong>What&#8217;s NOT changing:<\/strong><\/p>\n<ul>\n<li>The quality and service you count on<\/li>\n<li>Your account and preferences<\/li>\n<li>Our commitment to [your value proposition]<\/li>\n<\/ul>\n<p>We&#8217;d love for you to explore our new look: [CTA Button: See What&#8217;s New]<\/p>\n<p>Thank you for being part of the [Company Name] community. This new chapter wouldn&#8217;t be possible without you.<\/p>\n<p>Cheers, [Signature]<\/p>\n<h3><strong>Template 3: Merger\/Acquisition announcement<\/strong><\/h3>\n<p><strong>Subject:<\/strong> [Company A] + [Company B] = Something great for you<\/p>\n<p>Dear Valued Customer,<\/p>\n<p>We&#8217;re thrilled to announce that [Company A] and [Company B] are joining forces! Effective [Date], we&#8217;ll be operating as [New Company Name].<\/p>\n<p><strong>What this means for you:<\/strong><\/p>\n<p>\u2713 <strong>Expanded capabilities:<\/strong> [Specific benefit from combining strengths] \u2713 <strong>Same great service:<\/strong> The team you know isn&#8217;t going anywhere \u2713 <strong>More resources:<\/strong> [How the merger improves your experience]<\/p>\n<p><strong>Your account:<\/strong> Your existing account, order history, and preferences remain intact. If any action is needed on your end, we&#8217;ll reach out with specific instructions.<\/p>\n<p><strong>Questions?<\/strong> Our dedicated transition team is here to help. Contact us at [email] or call [phone number].<\/p>\n<p>We&#8217;re excited about this new chapter and grateful for your continued trust.<\/p>\n<p>Sincerely, [CEO\/Leadership Name] [Title], [New Company Name]<\/p>\n<h3><strong>Template 4: Email address\/Domain change<\/strong><\/h3>\n<p><strong>Subject:<\/strong> Important: Our email address is changing<\/p>\n<p>Hi [First Name],<\/p>\n<p>Quick heads up: Starting [Date], our emails will come from a new address.<\/p>\n<p><strong>Old address:<\/strong> [old@olddomain.com] <strong>New address:<\/strong> [new@newdomain.com]<\/p>\n<p><strong>To make sure you keep receiving our updates:<\/strong><\/p>\n<ol>\n<li>Add [new@newdomain.com] to your contacts or address book<\/li>\n<li>If you use email filters, update them to include our new domain<\/li>\n<\/ol>\n<p>Everything else stays the same\u2014same team, same great content, same commitment to you.<\/p>\n<p>See you in your inbox!<\/p>\n<p>[Signature]<\/p>\n<h3><strong>Template 5: Office\/Address change<\/strong><\/h3>\n<p><strong>Subject:<\/strong> We&#8217;re moving! Visit us at our new location<\/p>\n<p>Dear [First Name],<\/p>\n<p>We&#8217;re excited to announce that [Company Name] is moving to a new home!<\/p>\n<p><strong>Our new address (effective [Date]):<\/strong> [Full new address]<\/p>\n<p><strong>New phone number:<\/strong> [if applicable]<\/p>\n<p><strong>What you need to know:<\/strong><\/p>\n<ul>\n<li>[Any service interruptions or limited availability during transition]<\/li>\n<li>[Parking\/access information for physical visitors]<\/li>\n<li>[Updated shipping\/return address if applicable]<\/li>\n<\/ul>\n<p>This move allows us to [better serve you\/expand operations\/etc.]. We can&#8217;t wait to welcome you to our new space.<\/p>\n<p>Need to reach us during the transition? Email [email] or call [phone].<\/p>\n<p>Best, [Signature]<\/p>\n<h2><strong>How Campaign Monitor Simplifies Your Brand Transition<\/strong><\/h2>\n<p>Changing your company details is stressful enough without worrying if your emails will actually reach your audience\u2019s inbox. Campaign Monitor is built to handle the heavy lifting of a rebrand or merger so you can focus on your message, not the technical hurdles.<\/p>\n<ul>\n<li><strong>Verified deliverability:<\/strong> Changing your &#8220;From&#8221; name or domain can trigger spam filters. Our <a href=\"https:\/\/help.campaignmonitor.com\/s\/article\/manage-your-own-authentication\">domain authentication guide<\/a> will help ensure your new identity is recognized by inbox providers from day one.<\/li>\n<li><strong>Brand consistency:<\/strong> Use our <a href=\"https:\/\/www.campaignmonitor.com\/features\/email-template-builder\/\">drag-and-drop builder<\/a> to instantly update logos and colors across all your templates. With <strong>section locking<\/strong>, you can ensure your new branding remains &#8220;on-brand&#8221; across every department.<br \/>\n<a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63136\" title=\"drag and drop builder\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image3.png\" alt=\"drag and drop builder\" width=\"642\" height=\"506\" srcset=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image3.png 642w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image3-300x236.png 300w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/a><\/li>\n<li><strong>Smart automation:<\/strong> Don&#8217;t just send one email. Set up a custom journey to automatically resend announcements to non-openers or trigger a &#8220;Welcome to the New [Brand]&#8221; series for new signups.<br \/>\n<a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63137\" title=\"custom journey\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image2.png\" alt=\"custom journey\" width=\"1924\" height=\"1104\" srcset=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image2.png 1924w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image2-300x172.png 300w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image2-1024x588.png 1024w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image2-768x441.png 768w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image2-1536x881.png 1536w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image2-1076x617.png 1076w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image2-1600x918.png 1600w\" sizes=\"auto, (max-width: 1924px) 100vw, 1924px\" \/><\/a><\/li>\n<li><strong>Real-Time Analytics:<\/strong> Monitor <a href=\"https:\/\/www.campaignmonitor.com\/resources\/glossary\/open-rate\/\">open rates<\/a> and spam complaints closely. If engagement dips during the transition, our <a href=\"https:\/\/www.campaignmonitor.com\/features\/email-segmentation\/\">segmentation tools<\/a> allow you to target concerned customers with personalized follow-ups.<br \/>\n<a href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image10.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63138\" title=\"segmentation tools\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image10.png\" alt=\"segmentation tools\" width=\"1024\" height=\"666\" srcset=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image10.png 1024w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image10-300x195.png 300w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/04\/image10-768x500.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/li>\n<\/ul>\n<p>Best practices for company change announcements<\/p>\n<p>The quick \u201cdo &amp; don\u2019t\u201d checklist<\/p>\n<figure class=\"branding-table\">\n<table>\n<tbody>\n<tr>\n<th><strong>Category<\/strong><\/th>\n<th><strong>\u2705 Do this<\/strong><\/th>\n<th><strong>\u274c Not this<\/strong><\/th>\n<\/tr>\n<tr>\n<td>Timing<\/td>\n<td>Give <strong>advance notice<\/strong> so people aren&#8217;t caught off guard.<\/td>\n<td><strong>Switch overnight.<\/strong> Sudden changes look like spam or a hack.<\/td>\n<\/tr>\n<tr>\n<td>Messaging<\/td>\n<td><strong>Be transparent.<\/strong> Explain the &#8220;why&#8221; and focus on what isn&#8217;t changing.<\/td>\n<td><strong>Bury the news<\/strong> in a footer or over-explain with a wall of text.<\/td>\n<\/tr>\n<tr>\n<td>Visibility<\/td>\n<td><strong>Send a series.<\/strong> Use multiple emails to make sure everyone sees the news.<\/td>\n<td><strong>One-and-done.<\/strong> Assuming one email reached everyone is a mistake.<\/td>\n<\/tr>\n<tr>\n<td>Technical<\/td>\n<td>Ask customers to <strong>whitelist<\/strong> your new email or add you to their contacts.<\/td>\n<td><strong>Forget the &#8220;From&#8221; name.<\/strong> Keep it familiar until the transition is solid.<\/td>\n<\/tr>\n<tr>\n<td>Strategy<\/td>\n<td><strong>Segment your list.<\/strong> Target non-openers with a different subject line.<\/td>\n<td><strong>Stick to one channel.<\/strong> Use social media and your website too.<\/td>\n<\/tr>\n<tr>\n<td>Details<\/td>\n<td>Make it <strong>mobile-friendly<\/strong> and add a &#8220;formerly known as&#8221; note in the footer.<\/td>\n<td><strong>Ignore the reassurance.<\/strong> If people don&#8217;t feel safe, they\u2019ll leave.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2><strong>Multi-channel announcement strategy<\/strong><\/h2>\n<p>Email should be the cornerstone of your announcement strategy, but not the only channel. Here&#8217;s how to coordinate across touchpoints:<\/p>\n<h3><strong>Email marketing<\/strong><\/h3>\n<ul>\n<li>Primary <a href=\"https:\/\/www.campaignmonitor.com\/best-email-marketing-campaigns\/announcements\/\">announcement email<\/a> to your full subscriber list<\/li>\n<li>Segment-specific versions if different customer groups are affected differently<\/li>\n<li>Journey re-entry for key automated sequences (welcome, abandoned cart, etc.)<\/li>\n<li>Footer updates across all templates with permission reminder language<\/li>\n<\/ul>\n<h3><strong>SMS Marketing<\/strong><\/h3>\n<p>For time-sensitive changes or high-value customers, consider an <a href=\"https:\/\/www.campaignmonitor.com\/features\/sms\/\">SMS announcement<\/a>:<\/p>\n<p>[Company Name]: Heads up! We&#8217;re now called [New Name]. Same great service, fresh new look. Questions? Reply HELP. Visit [shortened URL]<\/p>\n<p>Keep SMS brief and ensure recipients can reply for more information.<\/p>\n<h3><strong>Social media<\/strong><\/h3>\n<ul>\n<li>Update profile names and images across platforms<\/li>\n<li>Pin an announcement post explaining the change<\/li>\n<li>Create a short video explaining the rebrand<\/li>\n<li>Monitor mentions and respond to questions promptly<\/li>\n<\/ul>\n<h3><strong>Website<\/strong><\/h3>\n<ul>\n<li>Add a banner or pop-up announcing the change<\/li>\n<li>Create a dedicated landing page explaining the transition<\/li>\n<li>Update all legal pages, about pages, and contact information<\/li>\n<li>Consider a redirect strategy if domain is changing<\/li>\n<\/ul>\n<h3><strong>In-app or in-product<\/strong><\/h3>\n<p>If you have an app or software product:<\/p>\n<ul>\n<li>Display an in-app message announcing the change<\/li>\n<li>Update onboarding flows to reflect new branding<\/li>\n<li>Ensure<a href=\"https:\/\/www.campaignmonitor.com\/features\/transactional-email\/\"> transactional emails<\/a> (receipts, notifications) are updated<\/li>\n<\/ul>\n<h2><strong>How to time your announcement<\/strong><\/h2>\n<h3><strong>Before the change<\/strong><\/h3>\n<figure class=\"branding-table\">\n<table>\n<tbody>\n<tr>\n<th><strong>Timeframe<\/strong><\/th>\n<th><strong>Action<\/strong><\/th>\n<\/tr>\n<tr>\n<td>4\u20136 weeks before<\/td>\n<td>Begin planning and preparing assets<\/td>\n<\/tr>\n<tr>\n<td>2\u20134 weeks before<\/td>\n<td>Send initial announcement email<\/td>\n<\/tr>\n<tr>\n<td>1 week before<\/td>\n<td>Send reminder to non-openers<\/td>\n<\/tr>\n<tr>\n<td>Day before<\/td>\n<td>Final reminder if appropriate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3><strong>Day of change<\/strong><\/h3>\n<ul>\n<li>Confirm the transition in a brief email<\/li>\n<li>Update all social profiles, website elements, and email templates<\/li>\n<li>Have support team ready for increased inquiries<\/li>\n<\/ul>\n<h3><strong>After the change<\/strong><\/h3>\n<figure class=\"branding-table\">\n<table>\n<tbody>\n<tr>\n<th><strong>Timeframe<\/strong><\/th>\n<th><strong>Action<\/strong><\/th>\n<\/tr>\n<tr>\n<td>1\u20133 days after<\/td>\n<td>Monitor for issues; respond quickly to confusion<\/td>\n<\/tr>\n<tr>\n<td>1 week after<\/td>\n<td>Send follow-up addressing FAQs<\/td>\n<\/tr>\n<tr>\n<td>2\u20134 weeks after<\/td>\n<td>Remove transition messaging from regular communications<\/td>\n<\/tr>\n<tr>\n<td>Ongoing<\/td>\n<td>Include &#8220;(formerly [Old Name])&#8221; in appropriate contexts for several months<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2><strong>How to handle customer concerns<\/strong><\/h2>\n<p>Even the best announcement will generate questions. Prepare your team with responses to common concerns:<\/p>\n<h3><strong>&#8220;I didn&#8217;t recognize your email and almost deleted it&#8221;<\/strong><\/h3>\n<p><strong>Response:<\/strong> We appreciate you reaching out! We recently changed our name from [Old] to [New]. Going forward, our emails will come from [new address]. You might want to add us to your contacts to make sure you don&#8217;t miss anything important.<\/p>\n<h3><strong>&#8220;Why is the company changing? Are you being sold?&#8221;<\/strong><\/h3>\n<p><strong>Response:<\/strong> Great question! [Provide honest context\u2014growth, evolution, strategic decision, etc.]. Our commitment to you remains unchanged, and we&#8217;re excited about this new chapter.<\/p>\n<h3><strong>&#8220;Do I need to update my account or payment information?&#8221;<\/strong><\/h3>\n<p><strong>Response:<\/strong> No action needed on your end! Your account, order history, and payment methods all remain the same. You&#8217;ll just see our new name and look.<\/p>\n<h3><strong>&#8220;I prefer the old name\/logo&#8221;<\/strong><\/h3>\n<p><strong>Response:<\/strong> We hear you. Change can take some getting used to! While our look is different, we&#8217;re still the same team delivering the same quality you&#8217;ve come to expect. We hope you&#8217;ll come to love our new identity as much as we do.<\/p>\n<h2><strong>How to measure announcement success<\/strong><\/h2>\n<p>Track these metrics to evaluate your announcement campaign using <a href=\"https:\/\/www.campaignmonitor.com\/features\/email-analytics\/\">email analytics<\/a>:<\/p>\n<h3><strong>Email metrics<\/strong><\/h3>\n<ul>\n<li><strong>Open rate:<\/strong> Are people seeing your announcement? (Benchmark: 30\u201340%+)<\/li>\n<li><strong><a href=\"https:\/\/www.campaignmonitor.com\/resources\/glossary\/click-through-rate-ctr\/\">Click-through rate<\/a>:<\/strong> Are they engaging with CTAs?<\/li>\n<li><strong><a href=\"https:\/\/www.campaignmonitor.com\/resources\/glossary\/unsubscribe-rate\/\">Unsubscribe rate<\/a>:<\/strong> Did the change cause list churn?<\/li>\n<li><strong>Spam complaints:<\/strong> Critical indicator of confusion or distrust<\/li>\n<\/ul>\n<h3><strong>Business metrics<\/strong><\/h3>\n<ul>\n<li><strong>Support ticket volume:<\/strong> Are customers confused?<\/li>\n<li><strong>Website traffic:<\/strong> Did you drive visits to your refreshed site?<\/li>\n<li><strong>Social mentions:<\/strong> Is there buzz (positive or negative)?<\/li>\n<li><strong>Revenue impact:<\/strong> Any dip during transition?<\/li>\n<\/ul>\n<h3><strong>Long-term indicators<\/strong><\/h3>\n<ul>\n<li><strong>Deliverability:<\/strong> Monitor sender reputation post-transition<\/li>\n<li><strong>Engagement trends:<\/strong> Does engagement recover\/improve after transition?<\/li>\n<li><strong>Brand recognition:<\/strong> Survey customers on awareness of change<\/li>\n<\/ul>\n<h2><strong>Common mistakes (And how to fix them)<\/strong><\/h2>\n<figure class=\"branding-table\">\n<table>\n<tbody>\n<tr>\n<th><strong>The mistake<\/strong><\/th>\n<th><strong>The risk<\/strong><\/th>\n<th><strong>yThe fix<\/strong><\/th>\n<\/tr>\n<tr>\n<td><strong>The Surprise Switch<\/td>\n<td>Changing your name or logo without warning looks suspicious and triggers spam filters.<\/td>\n<td>Announce the change at least two weeks <em>before you actually make the switch<\/em>.<\/td>\n<\/tr>\n<tr>\n<td><strong>The Buried News<\/strong><\/td>\n<td>Hiding the update in a regular newsletter means most people will miss it.<\/td>\n<td>Send a dedicated email where the change is the only thing mentioned.<\/td>\n<\/tr>\n<tr>\n<td><strong>The One-and-Done<\/strong><\/td>\n<td>Inboxes are crowded; one email is never enough to reach everyone.<\/td>\n<td>Plan a series: a &#8220;Heads Up&#8221; email, a &#8220;Live Now&#8221; email, and a follow-up.<\/td>\n<\/tr>\n<tr>\n<td><strong>Ignoring Automations<\/strong><\/td>\n<td>Your main email looks new, but your &#8220;Welcome&#8221; or &#8220;Receipt&#8221; emails still use the old brand.<\/td>\n<td>Audit your automated journeys and update all logos and &#8220;From&#8221; names at once.<\/td>\n<\/tr>\n<tr>\n<td><strong>No Feedback Loop<\/strong><\/td>\n<td>If customers can&#8217;t ask questions, they\u2019ll just hit &#8220;Unsubscribe&#8221; or &#8220;Report Spam.&#8221;<\/td>\n<td>Include a clear &#8220;Reply to this email&#8221; or &#8220;Visit our FAQ&#8221; link in every announcement.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2><strong>The bottom line: Turn change into opportunity<\/strong><\/h2>\n<p>More than just a formality, a company change announcement is an opportunity to deepen customer relationships, reinforce your value, and transition smoothly into your next chapter.<\/p>\n<p>Remember these key principles:<\/p>\n<ol>\n<li><strong>Lead with clarity:<\/strong> Don&#8217;t make customers guess what&#8217;s changing<\/li>\n<li><strong>Send from familiar addresses:<\/strong> Transition gradually to protect deliverability<\/li>\n<li><strong>Reassure as much as you inform:<\/strong> What&#8217;s staying the same matters as much as what&#8217;s changing<\/li>\n<li><strong>Plan multiple touchpoints:<\/strong> One email isn&#8217;t enough<\/li>\n<li><strong>Make it actionable:<\/strong> Give customers a clear next step<\/li>\n<li><strong>Listen and respond:<\/strong> Be prepared for questions and concerns<\/li>\n<\/ol>\n<p>Whether you&#8217;re changing your company name, refreshing your brand, merging with another organization, or simply updating your email address, a thoughtful announcement strategy ensures your customers come along for the journey.<\/p>\n<h3><strong>Ready to send your company change announcement?<\/strong><\/h3>\n<p><strong>Campaign Monitor<\/strong> makes these high-stakes transitions easier. The <strong>drag-and-drop builder<\/strong> lets you create beautiful, branded announcement emails without needing a designer.<\/p>\n<p>And with <a href=\"https:\/\/www.campaignmonitor.com\/features\/email-segmentation\/\"><strong>advanced segmentation<\/strong><\/a>, you can send targeted follow-ups to specific groups and use <a href=\"https:\/\/www.campaignmonitor.com\/features\/email-analytics\/\"><strong>real-time analytics<\/strong><\/a> to track the metrics that actually matter.<\/p>\n<p><strong>Need more inspiration?<\/strong> Browse our gallery of <a href=\"https:\/\/www.campaignmonitor.com\/best-email-marketing-campaigns\/announcements\/\">announcement email examples<\/a> or get started with our <a href=\"https:\/\/www.campaignmonitor.com\/email-templates\/announcements\/\">free announcement templates<\/a>.<\/p>\n<p><strong><a href=\"\/signup\/\">Start your free trial \u2192<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s natural to ask \u201chow do you write an announcement letter?\u201d Your subject line and&#8230;<\/p>\n","protected":false},"author":768,"featured_media":63129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1835,1834,1833],"class_list":["post-882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-company-announcement-email-template","tag-company-email-address-change-announcement","tag-company-name-change-announcement-email","resourcetopics-email-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do You Write an Announcement Letter (That\u2019s Actually Effective)?<\/title>\n<meta name=\"description\" content=\"Learn how to write effective company change announcement emails with templates, real examples, and best practices. 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