{"id":61261,"date":"2023-10-16T09:30:40","date_gmt":"2023-10-16T14:30:40","guid":{"rendered":"https:\/\/campaignmonstg.wpengine.com\/?p=61261"},"modified":"2024-03-20T13:57:15","modified_gmt":"2024-03-20T18:57:15","slug":"where-do-i-start-with-generative-ai","status":"publish","type":"post","link":"https:\/\/www.campaignmonitor.com\/blog\/featured\/where-do-i-start-with-generative-ai\/","title":{"rendered":"Where Do I Start With Generative AI?"},"content":{"rendered":"

Where Do I Start With Generative AI?<\/b><\/span><\/h2>\n

Over the last six to eight months, Generative AI (Artificial Intelligence) has evolved from a sci-fi movie plotline into a technology that is disrupting entire industries.<\/p>\n

In a recent article in <\/span>The Drum<\/span><\/a>, Marigold\u2019s Vice President of Enterprise Strategy, Michele Fitzpatrick, discusses the potential Generative AI has to revolutionize how marketers approach relationship marketing. We\u2019re breaking down the key takeaways to help you understand the who, what and how of Generative AI.
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What is Generative AI?
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Businesses have been using traditional AI for far longer and more often than most people realize \u2013 from automating earnings reports to delivering dynamic paywalls, AI is by no means a \u2018new concept\u2019.<\/p>\n

However, Generative AI is the next iteration – with recent <\/span>research<\/span><\/a> showing that 67% of senior IT leaders are prioritizing Generative AI for their business within the next 18 months, with one-third (33%) even naming it as a top priority.<\/span><\/p>\n

In <\/span>The Drum<\/span><\/a> article, Fitzpatrick defines Generative AI as any form of artificial intelligence that\u2019s able to create new content, including text, images, and videos. It works by learning from existing examples and using algorithms and models to generate something new.<\/span><\/p>\n

She also highlights that Generative AI has the potential to revolutionize the way we, as marketers, approach relationship marketing by providing more accurate, personalized, and efficient ways to engage with customers, including:
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