{"id":33220,"date":"2022-04-21T04:00:55","date_gmt":"2022-04-21T09:00:55","guid":{"rendered":"\/\/campaignmonstg.wpengine.com?p=33220"},"modified":"2022-04-21T04:54:48","modified_gmt":"2022-04-21T09:54:48","slug":"5-examples-of-fabulous-email-footers","status":"publish","type":"post","link":"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/5-examples-of-fabulous-email-footers\/","title":{"rendered":"What to Put in Your Email Footer (+5 Examples We Love)"},"content":{"rendered":"

When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You\u2019re likely to focus your energy on crafting the perfect copy<\/u><\/a>, as well as including compelling images.<\/p>\n

Don\u2019t let your attention to the body of the email come at the expense of important structural elements, like footers, though. Email footers may not be the first thing you think of when creating emails to send to your subscribers, but they\u2019re an essential piece of the puzzle.<\/p>\n

The footer won\u2019t get the attention of your readers before they open the email, but it may be their last impression\u2014especially if your readers are considering unsubscribing. A good email footer<\/a> should include legal elements, tell your readers how to get in touch, and double down on your branding. A great one can unexpectedly delight your audience and invite more interaction.<\/p>\n

Read on for instructions and examples to help you design an email footer that will strengthen your brand and improve your customers\u2019 experience.<\/p>\n

What is an email footer?<\/h2>\n

The footer of your email is located at the very end of your email. It comes after all the body content, including your email signature. It may be as basic as your company\u2019s address and an unsubscribe link, or it might have useful details like contact information, social links, or legal disclaimers.<\/p>\n

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If you haven\u2019t planned and standardized your email footer, it\u2019s past time to do so. You\u2019ll save valuable time when you no longer have to think about where and how to include basic details with each new email message. Plus, customers expect robust email footers, and making one that hits the mark will prevent frustration with your brand.<\/p>\n

What should I put in my email footer?<\/h2>\n

Email footers<\/a> are a great place for including information required by spam and privacy laws. They\u2019re also a good place to connect with your readers. Here are the elements you should consider including.<\/p>\n

Legally required footer elements<\/h3>\n

Your business must include certain information in your footer to stay on the right side of the CAN-SPAM Act<\/a>, the GDPR<\/a>, and other laws that protect consumer rights. No matter what, make sure you always include:<\/p>\n