{"id":17984,"date":"2019-04-11T13:33:17","date_gmt":"2019-04-11T18:33:17","guid":{"rendered":"\/\/campaignmonstg.wpengine.com?post_type=resources&p=17984"},"modified":"2021-10-12T11:49:12","modified_gmt":"2021-10-12T16:49:12","slug":"marketing-automation-b2c-vs-b2b-whats-difference","status":"publish","type":"resources","link":"https:\/\/www.campaignmonitor.com\/resources\/guides\/marketing-automation-b2c-vs-b2b-whats-difference\/","title":{"rendered":"Marketing Automation for B2C vs B2B: What’s the Difference?"},"template":"","class_list":["post-17984","resources","type-resources","status-publish","hentry","resourcetopics-customer-journey","resourcetopics-email-automation","resourcetopics-marketing-automation","resourceindustries-nonprofit","resourceindustries-publishing","resourceindustries-retail","resourcekeywords-b2b","resourcekeywords-b2c","resourcekeywords-b2c-marketing-automation","resourcekeywords-b2c-marketing-automation-platform","resourcekeywords-best-b2b-marketing-automation","resourcekeywords-cta-email-automation","resourcekeywords-customer-journeys","resourcekeywords-marketing-automation"],"acf":[],"yoast_head":"\nMaking Sense of B2C and B2B Marketing Automation (Updated)<\/title>\n<meta name=\"description\" content=\"B2C and B2B marketing automation platforms aren't just \u201cnice to have\u201d anymore: customers expect personalized journeys. 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