{"id":15191,"date":"2020-04-02T11:34:30","date_gmt":"2020-04-02T16:34:30","guid":{"rendered":"\/\/campaignmonstg.wpengine.com?post_type=resources&#038;p=15191"},"modified":"2021-10-25T13:52:00","modified_gmt":"2021-10-25T18:52:00","slug":"the-marketing-automation-essentials","status":"publish","type":"resources","link":"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-marketing-automation-essentials\/","title":{"rendered":"The Marketing Automation Essentials"},"template":"","class_list":["post-15191","resources","type-resources","status-publish","hentry","resourcetopics-customer-journey","resourcetopics-email-automation","resourcetopics-marketing-automation","resourcekeywords-automated-email","resourcekeywords-condition","resourcekeywords-customer-journey","resourcekeywords-drip-campaign","resourcekeywords-marketing-automation","resourcekeywords-trigger"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide: The Marketing Automation Essentials<\/title>\n<meta name=\"description\" content=\"Marketing campaign and content automation isn&#039;t a luxury\u2014It&#039;s a necessity. 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