{"id":116,"date":"2019-10-23T21:00:48","date_gmt":"2019-10-24T02:00:48","guid":{"rendered":""},"modified":"2021-10-01T12:27:33","modified_gmt":"2021-10-01T17:27:33","slug":"ramp-up-email-strategy","status":"publish","type":"post","link":"https:\/\/www.campaignmonitor.com\/blog\/customers\/ramp-up-email-strategy\/","title":{"rendered":"&#8220;A Dream Come True for Agencies&#8221;"},"content":{"rendered":"<h2>How agencies benefit from an email marketing strategy<\/h2>\n<blockquote cite=\"https:\/\/pujji.co.nz\/blog\/?p=3\"><p>In my opinion Campaign Monitor truly canes the competition out there. It&#8217;s cheaper, easier, and for agencies it&#8217;s a dream come true.<\/p><\/blockquote>\n<p><strong>-Ben Pujji, Pujji like Gucci<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ben\u2019s experience with <\/span><a href=\"https:\/\/www.campaignmonitor.com\/features\/\"><span style=\"font-weight: 400;\">Campaign Monitor\u2019s email marketing software<\/span><\/a><span style=\"font-weight: 400;\"> is a promising one, and if you haven\u2019t created an email marketing strategy for your agency, there\u2019s never been a better time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the top digital marketing channel for ROI, email marketing is here to stay. Plus, your customers prefer email for communicating with brands: Studies have shown that <\/span><a href=\"https:\/\/www.marketingcharts.com\/industries\/retail-and-e-commerce-66661\"><span style=\"font-weight: 400;\">72.2% of U.S. consumers prefer to receive email communications<\/span><\/a><span style=\"font-weight: 400;\"> from businesses over direct mail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, we recently researched <\/span><a href=\"\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400;\">trends in global email marketing and benchmarks<\/span><\/a><span style=\"font-weight: 400;\">. We found:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average open rate across all industries fell around 17.8%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-through rates averaged 2.6%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-to-open rates averaged just over 14%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average unsubscribe rate decreased to 0.1%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average bounce rate also decreased to 0.7%<\/span><\/li>\n<\/ul>\n<p><a href=\"\/\/www.campaignmonitor.com\/wp-content\/uploads\/2020\/01\/CM-2020-Global-Benchmarks-infographic.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-52565 size-full\" src=\"\/\/www.campaignmonitor.com\/wp-content\/uploads\/2020\/01\/CM-2020-Global-Benchmarks-infographic.png\" alt=\"2020 global email marketing benchmarks\" width=\"4037\" height=\"2691\" \/><\/a><\/p>\n<p><b><i>Source:<\/i><\/b> <a href=\"\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\"><i><span style=\"font-weight: 400;\">Campaign Monitor<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, how can agencies live up to the benchmarks? By developing an <\/span><a href=\"\/\/www.campaignmonitor.com\/blog\/email-marketing\/9-ways-to-improve-your-email-marketing-strategy-in-the-next-60-days\/\"><span style=\"font-weight: 400;\">email marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> that focuses on their audiences, rather than numbers alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agencies must cater to a broader audience base than most businesses. And the key to success relies on relevant, targeted email campaigns, made through segmentation, testing, and dynamic content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the leading digital marketing agency, Bluetent, for example. Their focus is the hospitality and vacation rental space. They cater to a massive audience base because they work with hundreds of property management companies and thousands of vacation rentals. To create and send the most relevant content to their audience, they leverage a full suite of digital marketing tactics to help them create beautiful email marketing campaigns that allow their audience to picture themselves where they want to be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see in the image below, Bluetent uses customer data to provide trip ideas that are based on recent searches. This is a perfect example of personalizing content, even when an audience is extremely diverse.<\/span><\/p>\n<p><a href=\"\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/11\/section-2-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51275 size-full\" src=\"\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/11\/section-2-2.jpg\" alt=\" agency email template design\" width=\"1337\" height=\"2147\" srcset=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/11\/section-2-2.jpg 1337w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/11\/section-2-2-187x300.jpg 187w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/11\/section-2-2-768x1233.jpg 768w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/11\/section-2-2-638x1024.jpg 638w, https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/11\/section-2-2-1076x1728.jpg 1076w\" sizes=\"auto, (max-width: 1337px) 100vw, 1337px\" \/><\/a><\/p>\n<p><b><i>Source: <\/i><\/b><a href=\"\/\/www.campaignmonitor.com\/customers\/bluetent\/\"><i><span style=\"font-weight: 400;\">Campaign Monitor<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Those tactics, when paired with the right email marketing strategy, can help your brand <a href=\"\/\/www.campaignmonitor.com\/customers\/bluetent\/\">experience the same massive success that Bluetent has seen<\/a>.<\/span><\/p>\n<h6 style=\"text-align: center;\"><b>\u201cUltimately, we went with Campaign Monitor because we felt that the platform was extremely innovative and perfectly aligned with our goals. The app offers an <\/b><a href=\"https:\/\/www.campaignmonitor.com\/features\/email-template-builder\/\"><b>entire portfolio of templates<\/b><\/a><b>, but we also have the freedom to code and implement our own. Campaign Monitor also allows us to use our own software to fully integrate reservation data with email lists.\u201d <\/b><\/h6>\n<h6 style=\"text-align: center;\"><b>Ryan Austin, Director of Email Marketing, Bluetent<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Email marketing is one of the only digital channels that allows you to hyper-target your content to a massive audience. The right <\/span><a href=\"https:\/\/www.campaignmonitor.com\/features\/marketing-automation\/\"><span style=\"font-weight: 400;\">email marketing automation software<\/span><\/a><span style=\"font-weight: 400;\"> accomplishes this by enabling you to get to know each of your subscribers on a 1&#215;1 level through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"\/\/www.campaignmonitor.com\/resources\/glossary\/opt-in-email-lists\/\"><b>Email opt-ins<\/b><\/a><span style=\"font-weight: 400;\"> \u2013 this assures you that they want to be in your lists.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email preference centers<\/b><span style=\"font-weight: 400;\"> \u2013 allows your subscribers to tell you exactly what they want to receive and how often.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email list segmentation<\/b><span style=\"font-weight: 400;\"> \u2013 gives you the ability to separate your lists according to your subscriber\u2019s preferences and other relevant data (age, location, gender, etc.) to send only the most relevant information to each person.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve collected that essential data, you can take things to the next level through <\/span><a href=\"https:\/\/www.campaignmonitor.com\/features\/email-personalization\/\"><span style=\"font-weight: 400;\">email personalization<\/span><\/a><span style=\"font-weight: 400;\"> and email customization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Evergage\u2019s <\/span><a href=\"https:\/\/www.evergage.com\/wp-content\/uploads\/2018\/04\/Evergage-2018-Trends-in-Personalization-Survey.pdf\"><span style=\"font-weight: 400;\">personalization survey<\/span><\/a><span style=\"font-weight: 400;\">, customization is vital to your email marketing strategy because it can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase visitor engagement by 55%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve the customer experience by 55%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase brand perception by approximately 39%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase overall conversion rate by approximately 51%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help to increase both lead generation and customer acquisition by nearly 46%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This shows your audience that you\u2019re paying close attention to them and that they aren\u2019t simply another number in your system. Once you\u2019ve gathered that information, you can send highly targeted emails.<\/span><\/p>\n<h2>Wrap up<\/h2>\n<p><span style=\"font-weight: 400;\">Having an <\/span><a href=\"\/\/www.campaignmonitor.com\/blog\/email-marketing\/5-advanced-email-marketing-strategies-to-implement-for-clients\/\"><span style=\"font-weight: 400;\">email marketing strategy is vital for agencies<\/span><\/a><span style=\"font-weight: 400;\">. When done right, it can help you in several areas, including customer retention and lead generation through methods such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email opt-ins<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending highly targeted messages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Getting to know your subscribers by using email preference centers and email segmentation<\/span><\/li>\n<\/ul>\n<p><b><i>Curious about how else email marketing could benefit your agency? Then make sure to <\/i><\/b><a href=\"\/\/www.campaignmonitor.com\/resources\/collections\/agencies\/\"><b><i>check out all our available agency resources.<\/i><\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaign Monitor has been described as &#8220;A dream come true for agencies.&#8221; Here&#8217;s why.<\/p>\n","protected":false},"author":768,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-customers","category-email-marketing","resourcetopics-email-marketing","resourcetopics-strategy","resourceindustries-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Agencies Can Ramp Up Their Email Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Retain customers and generate leads with Campaign Monitor. 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